- Birkenstock's Communications To You
- Information Collection and Method of Collection
- Information Use
- Data Analytics
- Information Disclosure and Transfer
- Links to Other Websites and Third-Party Social Media
- Third Parties or Publicly Available Sources
- Access to and Modification of Personal Information
- Withdrawal of Consent
- Children’s Privacy
- Storage and Cross-Border Transfer
- Questions and Complaints
Birkenstock's Communications To You
To the extent permitted by law, Birkenstock may send electronic mail to you for the purpose of advising you of changes or additions to this Site, about any of Birkenstock’s products or services, or for such other purpose(s) as Birkenstock deems appropriate (and where permissible by law). You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
Information Collection and Method of Collection
We may collect personal information directly from you, including your name, email address, shipping/billing address, phone number, credit card number, and other personally identifiable information, when you visit our Site, place an order online or by phone, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. You can choose not to provide certain information, but then you may not be able to take advantage of certain features. We maintain a record of your product interests and the purchases you make online or by phone. We may combine all of this information with information about you that we acquire from our joint marketing partners, and from unrelated third parties.
We may use personal information about you to operate the Site and to deliver the content and services you request. In addition, we may use personal information about you for other lawful purposes, including to:
- Process and fulfill your order, including to send you emails to confirm your order status and shipment.
- Respond to requests, Comments, or questions, and to provide customer support.
- Communicate with you, such as by sending you information about our products, services, and promotions;
- If you are an existing customer of Birkenstock (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Birkenstock products or services, where permitted by applicable law. We ask for your express consent to send you marketing information electronically, unless permitted otherwise by applicable law.
- Learn more about your shopping preferences, to help personalize and improve your online experience.
- Improve the Site and other products and services we may offer.
- Monitor and analyze Site usage, trends, and statistics.
- For online behavioural advertising.
- Comply with legal requirements, industry standards, and our policies.
For any other purpose, we may also use your personal information in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
You may be able to set your browser to not accept cookies, or to notify you when you are sent a cookie so that you may decide whether or not to accept it. If you do not accept cookies, however, you may not be able to access your account information or make purchases on the Site.
This Site uses third-party web analytics services such as Google Analytics to help us analyze how visitors use the Site. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. To learn more about opting out of data collection through Google Analytics, click here. For more information on the privacy practices of Google click here.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, this Site is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, click here.
Information about your use of the Site and other websites may be collected across time and services, and used for various purposes such as to associate different devices you use, and to deliver relevant and retargeted content, including interest-based advertising, including by third parties as set out at section “Remarketing”
We retain your personal information we collect only as long as it is necessary to conduct our activities and accomplish specific goals while it is reasonable to do so for customer service, legal or commercial purposes. The length of retention period depends on the service and the nature of this information. When the retention period expires, the information is destroyed, deleted or made anonymous.
Information Disclosure and Transfer
For example, we may share your information with our service providers and affiliates who help us to fulfill customer orders, send communications, or conduct surveys. We do not authorize these service providers to make any other use or disclosure of your information. Such third parties shall respect contractual obligations that oblige them to maintain the confidentiality of all information and use it only for purposes related to carrying out work on our behalf.
Although the security of information transmitted via the Internet cannot be guaranteed, we strive to provide you with a safe and convenient shopping experience. We have implemented appropriate safeguards in accordance with industry standards to protect the security and privacy of personal information we obtain through the Site. For example, when you enter your personal information on our Site, we use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. To make sure you are accessing our secure server before you submit personal financial information, look at the lower left-hand corner of your browser. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. To double-check for security, look at the URL or location line of your browser. If you have accessed a secure server, the first characters of the address in that line should change from “http” to “https.”
Links to Other Websites and Third-Party Social Media
We use social media (for example, Facebook and Twitter) in addition to the operation of the Site. Social media accounts are public and are not hosted by us. If you decide to interact with us through social media, you must therefore read the terms of service and privacy policies of these third-party suppliers of services and the applications used to have access to them.
Third Parties or Publicly Available Sources
We may receive personal information about you from various third parties and public sources, including the following:
- Identity and Contact Data from publicly available sources;
- Contact, Payment and Transaction Data from payment processor and fraud detection and prevention companies;
- Identity and/or Contact Data from friends or people you know and who have asked us to contact you;
- Technical Data from analytics providers like Google;
- Technical Data from search information providers;
- Identity, Contact, Profile, Usage, User Content, and/or Friends Data from social media channels like Facebook, Instagram, Pinterest, and Twitter.
- Identity, Contact, Profile, and/or Usage Data from advertising networks and marketing lists; and
- Identity, Contact, and/or Profile Data from marketing insights companies like Experian.
We may merge such information with personal information collected through the Site.
Use of Google Remarketing: The Site uses the remarketing feature of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This feature makes it possible to present interest-based advertising to website visitors as part of the Google Network, including all Google properties e.g. Google.com, YouTube, etc. The remarketing feature uses “cookies”, small text files, which are stored on your computer. They are used to remember your information and settings when you visit websites that are part of Google's advertising network. These websites can then show you relevant ads that refer to the content you previously viewed on websites that use the remarketing feature of Google.
According to Google, it does not collect any personally identifiable information in this process. If you do not want the remarketing feature to be used, however, you can always disable it by changing the appropriate settings at https://www.google.com/settings/ads.
Use of Meta Platforms, Inc. Remarketing: On our website, the remarketing feature of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA (“Meta”) is used. It allows us to show visitors to our website personalized, content-related Meta ads when they visit the Meta Platforms, Inc. social networks including but not limited to Facebook, Instagram, et. al.
Our website therefore contains remarketing tags from Meta . Through these tags, your browser establishes a direct connection to the Meta servers when you visit our website. Meta is informed which of our websites you have visited and can assign this information to your personal Meta profiles. This information then enables us to display personalized, interest-related Meta ads.
Please refer to Meta ’s Data Policy for information on the purpose and scope of data collection and the processing and use of the data by Meta, as well as the rights and settings to protect your privacy. If you do not want Meta to assign the collected information directly to your Meta profiles, you can disable the function here when you are logged in to Meta Platforms.
Use of Pinterest: On our Site, we use the services of Pinterest, Inc., 651 Brannan Street, San Francisco, CA, USA (“Pinterest”). The Pinterest tag collects site behavior data to show content that’s relevant, interesting and personal to users when visiting www.pinterest.com or browsing the Pinterest app. Our Site therefore contains marketing tags from Pinterest. Through Pinterest tags, Pinterest is informed of what website pages and products you have viewed on our Site. This information enables us to display personalized ads on Pinterest’s website and apps. You can opt out of online behavioral advertising through Pinterest’s personalization settings or through the AdChoices website http://optout.aboutads.info/.
Use of Snapchat Remarketing: On this website we use the services of Snap Inc., 3000 31st Street Santa Monica, CA 90405, USA (“Snapchat”). The Snapchat tag collects site behavior data to show content that’s relevant, interesting and personal to users when visiting www.snapchat.com or browsing the Snapchat app. Our website therefore contains marketing tags from Snapchat. Through Snapchat tags, Snapchat is informed of what website pages and products you have viewed on our site. This information enables us to display personalized ads on Snapchat’s website and apps. You can opt out of online behavioral advertising through Snapchat’s personalization settings or through the AdChoices website http://optout.aboutads.info/.
Use of Kenshoo: On our Site, we use the services of Kenshoo, 22 4th Street, 7th Floor, San Francisco, CA 94103, USA (“Kenshoo”). This feature makes it possible to present interest-based advertising to website visitors as part of the Google & Bing Networks. The feature uses "cookies", small text files, which are stored on your computer. They are used to remember your information and settings when you visit websites that are part of Google's and Bing’s advertising network. These websites can then show you relevant ads that refer to the content you previously viewed on our Site pages.
Please refer to Kenshoo’s Data Policy for information on the purpose and scope of data collection and the processing and use of the data by Kenshoo, as well as the rights to protect your privacy. To learn more about Kenshoo’s Data Policy including their services, and your rights, please click here kenshoo.com/privacy-policy/
Use of Nanigans:On our Site, we use the services of Nanigans Inc., 100 Summer St, Boston, MA, USA (“Nanigans”). It allows us to collect statistical data to provide more interest based, content related advertisements when visiting Facebook Inc. properties.
Our Site therefore contains marketing tags from Nanigans. Through these tags, your browser establishes a direct connection to the Nanigans servers when you visit our Site. Nanigans is informed which of our Site pages you have visited. This information then enables us to display personalized, interest-related ads on Facebook Inc. properties.
Please refer to Nanigans’ Data Policy for information on the purpose and scope of data collection and the processing and use of the data by Nanigans, as well as the rights to protect your privacy. To learn more about Nanigans’ Data Policy including their services, and your rights, please click here www.nanigans.com/privacy-policy/
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our Site and Hotjar’s use of tracking cookies on other websites by following this opt-out link https://www.hotjar.com/legal/compliance/opt-out
Use of Convert: On our Site, we use the services of Convert Insights, Inc., 340 South Lemon Avenue, #9512 Walnut, California 91789, USA (“Convert”). Convert is a processor that makes it possible to improve the performance of online businesses and marketing activities through online website optimization services. The feature uses "cookies", small text files, which are stored on your individual device. They are used to analyze and compile statistics about the use of our Site (e.g. how many users/visitors and what they viewed) in order to improve our website (analytics, performance and overall experience).
Use of Connexity: On our Site, we use the services of Connexity, Inc., 2120 Colorado Ave, California 90404, USA (“Connexity”). Connexity is a processor that makes it possible for us to review the performance of our marketing activities with Connexity through services on our Site. The feature uses "cookies", small text files, which are stored on your individual device. They are used to compile data and statistics about our marketing activities (e.g. how many users/visitors made purchases) in order to improve our Site and services to you. Connexity uses this data purely for business purposes and does not share and/or sell them.
If you subscribe to our newsletter, the information necessary or communicated by you will be used for this purpose in order to enable us to periodically send you the newsletter via e-mail, either directly or through a third party.
After providing your content to receive our newsletter by subscribing, you will receive an e-mail confirming your opt-in.
If you no longer wish to receive the newsletter, you may unsubscribe from the newsletter at any time using a variety of available communication means (such as clicking the unsubscribe link in the newsletter or sending us an e-mail, or a letter by post) at no cost to you except for the standard rates associated with your chosen means of communication.
Access to and Modification of Personal Information
You may review and change certain personal information we collect, such as your name and contact information. To access your information, simply sign in to your account using your email address and password, and you will be able to edit your personal information. To protect your privacy and security, we take reasonable steps (such as requesting a password) to verify your identity before granting your profile access to make corrections. You are responsible for maintaining the secrecy of your password and account information at all times.
You may also access your own personal information in order to consult, update or correct such, by contacting our Privacy Officer in writing by email or regular mail at the coordinates provided below. Any such request must contain sufficient details for us to be able to process it. We agree to respond to any such request within a reasonable period of time, and to the extent possible, within a maximum of thirty (30) days. We must however first verify the identity of the person making such a request.
We may refuse in writing access to or modification of your personal information for serious reasons, such as the exorbitant cost of supplying the information, the fact that the personal information contains information about other persons, the existence of legal, security or proprietary commercial reasons and the fact that the information is protected by professional secrecy, attorney-client privilege, or involved in a legal proceeding.
We may charge fees for the transcription, copying or transmission of your personal information and will so advise you in advance.
Withdrawal of Consent
You may opt out of receiving commercial electronic messages from us by following the instructions provided in those messages. Please note that even if you opt out of such messages, we may continue to send you non-promotional emails, such as emails regarding your orders and other business transactions with us, if permitted by applicable law.
Subject to legal or contractual requirements, you may opt-out from having your personal information collected, used or disclosed for certain purposes by contacting our Privacy Officer in writing by email or regular mail at the coordinates provided below, giving reasonable notice. However, the withdrawal of such consent could limit our capacity to offer you certain specific services, prevent us from providing same or even force us to cease from providing same. Moreover, even in case of withdrawal of consent, we may nevertheless by law have the right or obligation to retain, use or disclose personal information about you. You may also contact us with requests that we delete your personal information from our systems. We will attempt to accommodate such requests to the extent possible. If all such information is deleted from our systems, your account may become deactivated. In any event, we may retain an archived copy of your records as required by law or for legitimate business purposes and we may charge fees for any requested deletion. As explained above, many web browsers include options that allow users to disable existing cookies or stop accepting new cookies. Please note that if you disable cookies certain features of this Site may not work properly, and disabling cookies may invalidate opt outs that rely on cookies to function.
The Site is not designed to attract children, and is not directed at, or intended for use by, children under the age of 13. We do not request or collect any personal information from anyone who we know to be under the age of 13, nor do we knowingly sell or ship any items ordered through this Site directly to anyone under the age of 13. If you are under the age of 13, you should not register with, order or purchase from, or provide information to or from, us. If we become aware that a user of our Site is under the age of 13 and has provided an online registration or other personal information without prior verifiable parental consent, we will take all commercially reasonable steps to delete such information from our files and not to use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law).
Storage and Cross-Border Transfer
Depending on the nature of personal information, it may be stored in our offices, our various computer systems, various computer systems of our service suppliers, our storage installations and/or storage installations of our service suppliers.
Questions and Complaints
The Privacy Officer may be contacted at:
If you have questions regarding this Privacy Notice or about our information practices, you may contact us via email at firstname.lastname@example.org, or by writing to:
Birkenstock Canada Ltd.
100 Wood Hollow Drive, Suite 100
Novato, CA 94945
You can submit complaints to our Privacy Officer if you think that we are not meeting our obligations with respect to the protection of personal information. We will investigate such complaints and if they are justified, will take appropriate measures to correct the situation. If you are not satisfied with this internal review of your complaint, you can contact the Office of the Privacy Commissioner of Canada or similar provincial agencies in British Columbia, Alberta or Quebec.
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Last Updated: May 2022